Points issued on the net pre-tax purchase total of eligible products which excludes purchase of tobacco, lottery tickets, alcohol, gift cards, all prepaid card, transit/event tickets, post office transactions, passport photos, cash back, delivery charges, all purchases made through non-participating 3rd party operations, any products that may not legally be offered in connection with the PC Optimum program, are provincially regulated (including pharmacy-related transactions) products or as we determine from time to time.